Understand what you can sell, modify, give away, or use commercially — before you build or promote digital products.
Digital Product Licenses Explained
PLR, MRR, RR, CU, PU & Give Away Rights
Before you sell, bundle, modify, or promote digital products, it’s critical to understand what your license actually allows.
Not all digital products come with the same rights — and misunderstanding licenses is one of the fastest ways beginners get stuck, confused, or worse, non-compliant.
This page breaks down the most common digital product licenses in plain English.
Private Label Rights (PLR)
What it means:
PLR gives you the right to edit, rebrand, and claim authorship of a product (within the specific license terms).
What you can usually do:
- Edit the content
- Change the title and design
- Add your name as the author
- Sell it as your own product
- Bundle it with other products
- Use it in courses, funnels, or memberships
What to watch for:
- Some PLR restricts resale pricing
- Some require attribution
- Some prohibit giving it away for free
👉 Always check the individual license file included with the product.
Best use case:
Creating your own digital products quickly using AI for rewriting, enhancement, and customization.
Master Resell Rights (MRR)
What it means:
MRR allows you to sell the product and pass resale rights to your customers.
What you can usually do:
- Sell the product
- Allow your buyers to resell it
- Include resale rights in the purchase
What you usually cannot do:
- Claim authorship
- Modify the content (unless explicitly allowed)
- Rebrand the product as your own
Best use case:
Selling “ready-to-sell” products where buyers want resale rights included.
Resell Rights (RR)
What it means:
RR allows you to sell the product, but your customer cannot resell it.
What you can usually do:
- Sell the product as-is
- Use it as part of a bundle (if allowed)
What you cannot do:
- Modify or rebrand the content
- Pass resale rights to buyers
Best use case:
Selling finished products without customization.
Commercial Use (CU)
What it means:
Commercial Use allows you to use the product in a business context, often as part of a service or offer.
What you can usually do:
- Use the product to support paid services
- Incorporate content into client work
- Use within courses or coaching (license dependent)
What you usually cannot do:
- Resell the product itself
- Claim authorship
Best use case:
Service providers, coaches, consultants, and educators.
Personal Use (PU)
What it means:
Personal Use licenses are for learning only.
What you can do:
- Read
- Study
- Use privately
What you cannot do:
- Sell
- Modify
- Share
- Distribute
- Use commercially
Best use case:
Skill-building, education, or internal reference.
Give Away Rights (GAR)
What it means:
GAR allows you to distribute the product for free.
What you can usually do:
- Offer as a free lead magnet
- Give to subscribers
- Share publicly (within license terms)
What you usually cannot do:
- Sell the product
- Claim authorship
Best use case:
List building, lead magnets, audience growth.
Important Reminder
Licenses are not universal.
Even within the same category (PLR, MRR, etc.), restrictions can vary.
Always review:
- The included license file
- Any stated limitations
- Pricing restrictions
- Modification rules
When in doubt, assume restrictions exist until confirmed otherwise.
Why This Matters for Affiliate Builder AI Users
Understanding licenses allows you to:
- Choose the right monetization strategy
- Avoid compliance issues
- Build sellable products faster
- Use AI responsibly to enhance content
- Promote tools and platforms ethically
This knowledge is foundational if you plan to:
- Sell digital products
- Build courses